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Home Health Care News sat down with Bruce Masterson, CEO and co-founder of Respect, in their Chicago office last month. With a roughly 40-year career in information technology services, including running major offices at some of the biggest names in finance, Masterson is taking a leap into health care.
Masterson spoke about how the business sprouted from Chicago startup incubator Startup Foundry, its tech-forward approach to caregiving, and when the company will be seeking a $5 million investment round.
In our Friday Fintech segment we talk to Ross Kimbarovsky from Respect. If you’re worried about elder relatives, Ross and his team are rolling out some innovation in the area of elder care. He’ll explain how it all works.
The healthcare industry is one of the most competitive, and for the elderly population, the changes must happen now. Steve was joined by the Co-founders of Respect (Ross Kimbarovsky & Bruce Masterson) to talk about their business and app that makes taking care of loved ones easier.
As our parents age, we begin to notice signs that they may need some extra help in their daily lives. Whether you have noticed physical or mental/emotional changes, it’s important to take the next step and have a conversation with your parents about what you’ve seen. For more information on identifying whether or not your parents need care, check out this article. Once you’ve identified the problem areas and decided on in-home care as a solution, you might be concerned about angering or upsetting your parents.
This is a dilemma many people face when talking to their parents about in-home care. Starting a conversation that centers around such a sensitive topic can seem intimidating, or like a conversation doomed to fail. In fact, according to a study done by New Jersey Institute for Successful Aging, Rowan University School of Osteopathic Medicine, and the Department of Human Development and Family Studies at Penn State University, 77% of grown children believe that their parents are too stubborn when listening to advice or receiving help.
The reality behind the stubbornness is that just like you, your parents simply want to retain control over their lives. Therefore it becomes crucial that any conversations about in-home care center around the idea that the in-home care would only enhance and elongate your parents’ current independence. Here is our process for ensuring a successful conversation about in-home care.
Unfortunately, we don’t all live three minutes away from our parents, grandparents, or other older loved ones who need care. And even if we do, most family caregivers have full time jobs or other responsibilities that can prevent them from being accessible 100% of the time.
In situations like these, many family caregivers must skip work or important obligations, or hire home care agencies to fill the void. Unfortunately, home care agencies are usually expensive to hire, and don’t pay their caregivers enough. In addition to that, scheduling the care can prove to be pretty tricky- not to mention unpredictable.
Anyone who has dealt with hiring, using, or working in home care knows that it can be a very challenging field to navigate.
But with the outbreak and evolution of new technologies, companies are making it easier on caregivers, loved ones, and their families to be a part of home care. Companies are enhancing specialized devices, simplifying and expanding communication channels, and centralizing information. It’s never been a better time to use or be a part of home care!
Shortly before his grandfather’s passing in 2015, Kimbarovsky reached out to his friend, Bruce Masterson, who had a similar experience caring for his mother-in-law. Together, they founded Respect, a home care agency for the 21st century.
Users can manage their loved one’s care through Respect’s mobile app. The app sends clients a notification when the caregiver arrives and departs at their loved one’s home. It allows them to communicate with caregivers via messages and photos and schedule activities in advance.
Users can even use the app to split payments among family members, who may be dispersed across the country.
Adriane Berg talks to Respect CEO Bruce Masterson about what makes Respect different and what to look for in a quality caregiver.